Diffusion of Innovation in Technological Platforms: The Uber Case
Objective: diffusion theory suggests that customers adopt innovation. However, no research has examined the differences between peers and the balance required of a peer-to-peer platform in the diffusion process. This article investigates whether there was a peer-to-peer balance in the diffusion pro...
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| Vydáno v: | BAR - Brazilian Administration Review |
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| Hlavní autoři: | , , |
| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração
2022
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| Témata: | |
| On-line přístup: | https://www.redalyc.org/articulo.oa?id=84172397003 https://www.redalyc.org/journal/841/84172397003/ https://www.redalyc.org/journal/841/84172397003/html/ https://www.redalyc.org/journal/841/84172397003/84172397003.epub https://www.redalyc.org/journal/841/84172397003/movil |
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