Competitive Price and Trust as Determinants of Purchase Intention in Social Commerce
The evolution of Web 2.0 technologies and social media has changed the way online business is conducted. With increasingly popular social networks, the connections among Internet users emerge as an important source of information, allowing consumers to share their ideas, opinions, or even content on...
محفوظ في:
| الحاوية / القاعدة: | BAR - Brazilian Administration Review |
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| المؤلفون الرئيسيون: | , , , |
| التنسيق: | Artigo |
| اللغة: | Inglês |
| منشور في: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração
2019
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://www.redalyc.org/articulo.oa?id=84162832006 |
| الوسوم: |
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