Challenging the Uppsala Internationalization Model: a Contingent Approach to the Internationalization of Services
Some authors have questioned whether the well-known Uppsala internationalization model would be generalizable to services. We take one of the model's assumptions that firms will follow a gradually increasing resource commitment path in each country and challenge whether it would hold up under spec...
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| Published in: | BAR - Brazilian Administration Review |
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| Main Authors: | , , |
| Format: | Artigo |
| Language: | Inglês |
| Published: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração
2008
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| Subjects: | |
| Online Access: | https://www.redalyc.org/articulo.oa?id=84150202 |
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