Effect of Nostalgia on Customer Loyalty to Brand Post - Merger/Acquisition
The main objective of this study is to identify the effect of nostalgic feelingson consumer loyaltyto the prevailing brandfollowing the extinction of a brandin a merger/acquisition process. We also propose an explanatory model of the relationships between tests of relevant constructs. Based o...
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| Pubblicato in: | BAR - Brazilian Administration Review |
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| Autori principali: | , |
| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração
2016
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| Soggetti: | |
| Accesso online: | https://www.redalyc.org/articulo.oa?id=84145311004 https://www.redalyc.org/journal/841/84145311004/ https://www.redalyc.org/journal/841/84145311004/html/ https://www.redalyc.org/journal/841/84145311004/84145311004.epub https://www.redalyc.org/journal/841/84145311004/movil |
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