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Moderating Effects of Sales Promotion Types

This paper aims to analyze the influence sales promotion types have on the relationship between perception of financial risk and perception of utilitarian and hedonic value on consumer purchase intentions. To this end, an experiment was conducted involving 589 participants divided into two groups de...

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הוצא לאור ב:BAR - Brazilian Administration Review
Principais autores: Fernando de Oliveira Santini, Cláudio Hoffmann Sampaio, Marcelo Gattermann Perin, Lelis Balestrin Espartel, Wagner Junior Ladeira
פורמט: Artigo
שפה:Inglês
יצא לאור: Associação Nacional de Pós-Graduação e Pesquisa em Administração 2015
נושאים:
Administración y Contabilidad
גישה מקוונת:https://www.redalyc.org/articulo.oa?id=84139453003
תגים: הוספת תג
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