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The Role of Interpretation in the Internationalization of Smaller Brazilian Firms

This study considers how decision-makers in smaller firms interpret the means and conditions of internationalization, and how different modes of interpretation are likely to inform action choices in this process. Drawing on 58 qualitative interviews with the leaders of Brazilian small and medium-siz...

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Bibliografische gegevens
Gepubliceerd in:BAR - Brazilian Administration Review
Hoofdauteurs: Rene Eugenio Seifert, John Child, Suzana B. Rodrigues
Formaat: Artigo
Taal:Inglês
Gepubliceerd in: Associação Nacional de Pós-Graduação e Pesquisa em Administração 2012
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Online toegang:https://www.redalyc.org/articulo.oa?id=84123767007
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