Hope, Perceived Financial Risk and Propensity for Indebtedness
Hope is an important construct in marketing, since it is an antecedent of important marketing variables, such as trust, expectation and satisfaction (MacInnis & Mello, 2005). Specifically, literature suggests that hope plays an important influence in risk perception (MacInnis & Mello, 2005) and prop...
Shranjeno v:
| izdano v: | BAR - Brazilian Administration Review |
|---|---|
| Principais autores: | , |
| Format: | Artigo |
| Jezik: | Inglês |
| Izdano: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração
2012
|
| Teme: | |
| Online dostop: | https://www.redalyc.org/articulo.oa?id=84123767006 |
| Oznake: |
Brez oznak, prvi označite!
|