Hope, Perceived Financial Risk and Propensity for Indebtedness
Hope is an important construct in marketing, since it is an antecedent of important marketing variables, such as trust, expectation and satisfaction (MacInnis & Mello, 2005). Specifically, literature suggests that hope plays an important influence in risk perception (MacInnis & Mello, 2005) and prop...
Збережено в:
| Опубліковано в:: | BAR - Brazilian Administration Review |
|---|---|
| Автори: | , |
| Формат: | Artigo |
| Мова: | Inglês |
| Опубліковано: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração
2012
|
| Предмети: | |
| Онлайн доступ: | https://www.redalyc.org/articulo.oa?id=84123767006 |
| Теги: |
Немає тегів, Будьте першим, хто поставить тег для цього запису!
|