Consumer-company Identification: Development and Validation of a Scale
Consumer-Company Identification is a relatively new issue in the marketing academia. Bhattacharya and Sen (2003) explored the Social Identity theory and established Consumer-Company Identification as the primary psychological substrate for deep relationships between the organization and its customer...
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| Udgivet i: | BAR - Brazilian Administration Review |
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| Principais autores: | , , , |
| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração
2010
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| Fag: | |
| Online adgang: | https://www.redalyc.org/articulo.oa?id=84115786005 |
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