Rebranding Rio: From Marvelous City to the Capital of Entrepreneurship and Innovation
Motivated by the return of the investment promotion agenda for the City of Rio de Janeiro in 2021, this case aims to put students in the role of Alexandre Vermeulen, CEO of the newly created Municipal Investment Promotion Agency (IPA) Invest.Rio, so that they can reflect on how new projects led by t...
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| Publicado no: | RAC - Revista de Administração Contemporânea |
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| Principais autores: | , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração
2025
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=84083063008 https://www.redalyc.org/journal/840/84083063008/ https://www.redalyc.org/journal/840/84083063008/html/ https://www.redalyc.org/journal/840/84083063008/84083063008.epub https://www.redalyc.org/journal/840/84083063008/movil |
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