Attributes that Build Florianópolis Brand Identity in the Technological Context
Objective: this article explores the attributes that shape the brand identity of Florianópolis, under the management of public authorities, businesses, academia, and the advertising sector. Theoretical approach: the research is based on the concepts of place branding and place brand identity, emphas...
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| Veröffentlicht in: | RAC - Revista de Administração Contemporânea |
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| Hauptverfasser: | , |
| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração
2025
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| Schlagworte: | |
| Online-Zugang: | https://www.redalyc.org/articulo.oa?id=84083063003 https://www.redalyc.org/journal/840/84083063003/ https://www.redalyc.org/journal/840/84083063003/html/ https://www.redalyc.org/journal/840/84083063003/84083063003.epub https://www.redalyc.org/journal/840/84083063003/movil |
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