Understanding Conspicuity in the Dissemination of Experiences on Social Media: The Effect of Materialism
Objective: to develop and test a model that explains the motivations for the behavior of disclosing the consumption of experiences on social media, considering the effect of materialism. Theoretical approach the reasons given by the literature for the use of social media and materialism are adopted...
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| Pubblicato in: | RAC - Revista de Administração Contemporânea |
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| Autori principali: | , |
| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração
2023
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| Soggetti: | |
| Accesso online: | https://www.redalyc.org/articulo.oa?id=84075660004 https://www.redalyc.org/journal/840/84075660004/ https://www.redalyc.org/journal/840/84075660004/html/ https://www.redalyc.org/journal/840/84075660004/84075660004.epub https://www.redalyc.org/journal/840/84075660004/movil |
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