Instagram no Mercado da Moda Modesta: Análise pela Ótica das Estruturas Sociotécnicas
Objective: we aim to understand Instagram's sociotechnical role in the modest fashion market in Brazil, proposing a theoretical-empirical model to analyze this social media as a market-thinking infrastructure. Theoretical framework the research is based on market-thinking infrastructure studies re...
Guardat en:
| Publicat a: | RAC - Revista de Administração Contemporânea |
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| Autors principals: | , , , |
| Format: | Artigo |
| Idioma: | Português |
| Publicat: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração
2023
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| Matèries: | |
| Accés en línia: | https://www.redalyc.org/articulo.oa?id=84075660002 https://www.redalyc.org/journal/840/84075660002/ https://www.redalyc.org/journal/840/84075660002/html/ https://www.redalyc.org/journal/840/84075660002/84075660002.epub https://www.redalyc.org/journal/840/84075660002/movil |
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