Interaction Effects between Online Reviews and Product Characteristics on Consumer’s Trust
Objective: the present study analyzes the relationship between online reviews and consumer trust in online stores, considering the conjoint effects of the characteristics of online reviews and product offers in the social commerce context. Methods: the study is characterized as a laboratory experi...
Guardado en:
| Publicado en: | RAC - Revista de Administração Contemporânea |
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| Autores principales: | , , |
| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração
2022
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| Materias: | |
| Acceso en línea: | https://www.redalyc.org/articulo.oa?id=84072337002 https://www.redalyc.org/journal/840/84072337002/ https://www.redalyc.org/journal/840/84072337002/html/ https://www.redalyc.org/journal/840/84072337002/84072337002.epub https://www.redalyc.org/journal/840/84072337002/movil |
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