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Memes as Shortcut to Consumer Culture: A Methodological Approach to Covert Collective Ideologies
Objective: the paper proposes the methodological use of memes as a shortcut to explore consumer culture. Memes as cultural texts can reveal collective circulating ideologies that may not be accessed through regular interviews. Context: memes are cultural texts that convey easy-to-understand message...
Zapisane w:
| Wydane w: | RAC - Revista de Administração Contemporânea |
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| Główni autorzy: | , , |
| Format: | Artigo |
| Język: | Inglês |
| Wydane: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração
2022
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| Hasła przedmiotowe: | |
| Dostęp online: | https://www.redalyc.org/articulo.oa?id=84070245002 |
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