Memes as Shortcut to Consumer Culture: A Methodological Approach to Covert Collective Ideologies

Objective: the paper proposes the methodological use of memes as a shortcut to explore consumer culture. Memes as cultural texts can reveal collective circulating ideologies that may not be accessed through regular interviews. Context: memes are cultural texts that convey easy-to-understand message...

Disgrifiad llawn

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Cyhoeddwyd yn:RAC - Revista de Administração Contemporânea
Prif Awduron: Elisa Priori de Deus, Roberta Dias Campos, Ana Raquel Rocha
Fformat: Artigo
Iaith:Inglês
Cyhoeddwyd: Associação Nacional de Pós-Graduação e Pesquisa em Administração 2022
Pynciau:
Administración y Contabilidad
Memes
cultural text
consumer ideology
qualitative research
culture and consumption
Mynediad Ar-lein:https://www.redalyc.org/articulo.oa?id=84070245002
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

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