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Memes as Shortcut to Consumer Culture: A Methodological Approach to Covert Collective Ideologies
Objective: the paper proposes the methodological use of memes as a shortcut to explore consumer culture. Memes as cultural texts can reveal collective circulating ideologies that may not be accessed through regular interviews. Context: memes are cultural texts that convey easy-to-understand message...
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| 出版年: | RAC - Revista de Administração Contemporânea |
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| 主要な著者: | , , |
| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração
2022
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| 主題: | |
| オンライン･アクセス: | https://www.redalyc.org/articulo.oa?id=84070245002 |
| タグ: |
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