Memes as Shortcut to Consumer Culture: A Methodological Approach to Covert Collective Ideologies

Objective: the paper proposes the methodological use of memes as a shortcut to explore consumer culture. Memes as cultural texts can reveal collective circulating ideologies that may not be accessed through regular interviews. Context: memes are cultural texts that convey easy-to-understand message...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:RAC - Revista de Administração Contemporânea
Hauptverfasser: Elisa Priori de Deus, Roberta Dias Campos, Ana Raquel Rocha
Format: Artigo
Sprache:Inglês
Veröffentlicht: Associação Nacional de Pós-Graduação e Pesquisa em Administração 2022
Schlagworte:
Administración y Contabilidad
Memes
cultural text
consumer ideology
qualitative research
culture and consumption
Online Zugang:https://www.redalyc.org/articulo.oa?id=84070245002
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!

Ähnliche Einträge