Relationship Marketing Strategies: When Buyer and Supplier Follow Different Strategies to Achieve Performance
Relationship marketing is essential for success in business. The need to understand better the differences in the strategiesbuyers and suppliers follow is what has motivated this study. We drew on emerging perspectives on inter-firm governanceand networks to develop a theoretical framework to unders...
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| Pubblicato in: | RAC - Revista de Administração Contemporânea |
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| Autori principali: | , , |
| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração
2005
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| Soggetti: | |
| Accesso online: | https://www.redalyc.org/articulo.oa?id=84009603 https://www.redalyc.org/journal/840/84009603/ https://www.redalyc.org/journal/840/84009603/html/ https://www.redalyc.org/journal/840/84009603/84009603.epub https://www.redalyc.org/journal/840/84009603/movil |
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