Relationship Marketing Strategies: When Buyer and Supplier Follow Different Strategies to Achieve Performance
Relationship marketing is essential for success in business. The need to understand better the differences in the strategiesbuyers and suppliers follow is what has motivated this study. We drew on emerging perspectives on inter-firm governanceand networks to develop a theoretical framework to unders...
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| Publicado no: | RAC - Revista de Administração Contemporânea |
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| Principais autores: | , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração
2005
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=84009603 https://www.redalyc.org/journal/840/84009603/ https://www.redalyc.org/journal/840/84009603/html/ https://www.redalyc.org/journal/840/84009603/84009603.epub https://www.redalyc.org/journal/840/84009603/movil |
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