Lovemark Effect: Analysis of the Differences between Students and Graduates in a Love Brand Study at a Public University
The purpose of this paper is to consolidate the measurement of a lovemark and unify a set of elements that form a lovemark in university institutions by considering the differences between students and graduates. Based on a review of factors that build a lovemark, brand loyalty relationships were ex...
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| Publicado no: | INNOVAR. Revista de Ciencias Administrativas y Sociales |
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| Principais autores: | , , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universidad Nacional de Colombia
2020
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=81862627005 https://www.redalyc.org/journal/818/81862627005/ https://www.redalyc.org/journal/818/81862627005/html/ https://www.redalyc.org/journal/818/81862627005/81862627005.epub https://www.redalyc.org/journal/818/81862627005/movil |
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