Looking for the audiences: The effect of using partial counterprogramming and a friendlier style of news presentation
In the context of a natural experiment, this study explores the effect on audiences as a result of a change in the style of the newscasts (friendlier delivery) and in the scheduling strategy (partial counterprogramming), which have not been reported by the previous literature. Two dependent variable...
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| Publicado no: | INNOVAR. Revista de Ciencias Administrativas y Sociales |
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| Principais autores: | , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universidad Nacional de Colombia
2011
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=81822807013 |
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