Gender, age and brand in Children's Christmas request: A Content Analysis of Chilean Children's Letters to Santa
This study examines children's consumption request in the context of a Latin American country. Concretely, this paper analyzes the amount and nature of gifts requested by Chilean children in their Christmas letters to Santa Claus in 2005. Results suggest, on the one hand, the presence of a small amo...
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| Publicado no: | INNOVAR. Revista de Ciencias Administrativas y Sociales |
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| Principais autores: | , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universidad Nacional de Colombia
2009
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=81819026003 |
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