Customer perceptions of perceived risk in generic drugs: the Spanish market
This study examines the relationship between perceived risk dimensions in the generic drug market. This topic has not been sufficiently investigated from a marketing point of view. Its study is thus of great interest from both academic and social points of view. After analysing the relevant literatu...
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| Publicado no: | INNOVAR. Revista de Ciencias Administrativas y Sociales |
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| Principais autores: | , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universidad Nacional de Colombia
2009
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=81818977005 |
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