Firm Performance: How Has It Been Measured In Marketing And Finance Research?
We conducted a survey on how firm performance has been measured by analyzing 128 papers published from 2006 to 2019 in some of the most cited journals of Marketing and Finance. Results show the existence of 80 different metrics of firm performance. This list of metrics evidences how the assessment o...
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| Publicado no: | Caderno de Administração |
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| Principais autores: | , , , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universidade Estadual de Maringá
2020
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=733880592003 |
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