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Miss Venezuela: more than just beauty?

Purpose – The case study centers on the ways in which a world-renowned beauty pageant is deployed as a strategic asset by the Organizaci on Cisneros (OC), a major player among Latin American television companies. The Miss Venezuela (MV) beauty contest has iconic status in Venezuela and enjoys an int...

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Shranjeno v:
Bibliografske podrobnosti
izdano v:Academia. Revista Latinoamericana de Administración
Main Authors: Nunzia Auletta, María Helena Jaen
Format: Artigo
Jezik:Inglês
Izdano: Consejo Latinoamericano de Escuelas de Administración 2013
Teme:
Online dostop:https://www.redalyc.org/articulo.oa?id=71629939004
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