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Miss Venezuela: more than just beauty?
Purpose – The case study centers on the ways in which a world-renowned beauty pageant is deployed as a strategic asset by the Organizaci on Cisneros (OC), a major player among Latin American television companies. The Miss Venezuela (MV) beauty contest has iconic status in Venezuela and enjoys an int...
Shranjeno v:
| izdano v: | Academia. Revista Latinoamericana de Administración |
|---|---|
| Main Authors: | , |
| Format: | Artigo |
| Jezik: | Inglês |
| Izdano: |
Consejo Latinoamericano de Escuelas de Administración
2013
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| Teme: | |
| Online dostop: | https://www.redalyc.org/articulo.oa?id=71629939004 |
| Oznake: |
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