Value-based stakeholder loyalty toward sport technology. A case of the electronic body protector and scoring system in taekwondo events

Only a few studies have examined issues related to sport stakeholders’ (e.g., athletes’, spectators’, and coaches’) perceived value of technology products and its influence on the purchase intention of sport technology. The model of value-based stakeholders’ loyalty toward sport technology (MVLST) i...

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Detalhes bibliográficos
Publicado no:RICYDE. Revista Internacional de Ciencias del Deporte
Main Authors: Yong Jae Ko, Yonghwan Chang, Yong-Chae Rhee, Joseph S. Valacich, Youngjin Hur, Chanmin Park
Formato: Artigo
Idioma:Inglês
Publicado em: Editorial Ramón Cantó Alcaraz 2014
Assuntos:
Multidisciplinarias (Ciencias Sociales)
TAM
taekwondo event
sport technology
value perception
scale development
Acesso em linha:https://www.redalyc.org/articulo.oa?id=71029332001
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