The impact of search engines on the hotel distribution value chain
Internet is a very important sales channel for business in general, but it is becoming increasingly fundamental to the travel industry. The appearance of the Internet has increased the complexity of travel distribution and created new intermediaries and new means of distribution which in some cases...
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| Udgivet i: | REDMARKA. Revista de marketing aplicado |
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| Principais autores: | , , |
| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Universidade da Coruña
2013
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| Fag: | |
| Online adgang: | https://www.redalyc.org/articulo.oa?id=707778070002 |
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