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The aspect of brands and marketing development in pharmaceutical industry

The product is something made in a factory; a brand is something that is bought by the customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless. Developing a successful brand yields numerous consumer benefits and also lea...

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Sonraí Bibleagrafaíochta
Foilsithe in:Acta medica Lituanica
Príomhúdar: Veselin Dickov
Formáid: Artigo
Teanga:Inglês
Foilsithe: Vilniaus Universitetas 2012
Ábhair:
Rochtain Ar Líne:https://www.redalyc.org/articulo.oa?id=694074046003
Clibeanna: Cuir Clib Leis
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