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WHICH MARKET ENTRY AND PRODUCT LINE STRATEGIES OUGHT ORGANISATIONS TO ADOPT FOR EMERGING ECONOMIES?

Emerging economies offer tremendous potential for organisations seeking to expand globally and to attain the associated rewards. However, organisations differ in their entrepreneurial tendencies to enter new markets and to introduce new products in emerging economies. Organisations also differ in th...

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Detalhes bibliográficos
Publicado no:Organizations and Markets in Emerging Economies
Principais autores: Joseph Cherian, Karen J. Crooker, Peter Knight, James B. McPhaul, Michael T. Manion
Formato: Artigo
Idioma:Inglês
Publicado em: Vilniaus Universitetas 2010
Assuntos:
Acesso em linha:https://www.redalyc.org/articulo.oa?id=692375807006
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