COMMUNICATIONS BETWEEN ORGANIZATIONS AND THEIR MARKETS IN EMERGING ECONOMIES: A RESEARCH AGENDA
Most marketing, and particularly marketing communications concepts and approaches, have been developed and codified in western economies. Academicians and professionals have then tried to export those concepts to emerging markets, often with little success. In this paper, we argue many of those conc...
সংরক্ষণ করুন:
| প্রকাশিত: | Organizations and Markets in Emerging Economies |
|---|---|
| প্রধান লেখক: | |
| বিন্যাস: | Artigo |
| ভাষা: | Inglês |
| প্রকাশিত: |
Vilniaus Universitetas
2010
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| বিষয়গুলি: | |
| অনলাইন ব্যবহার করুন: | https://www.redalyc.org/articulo.oa?id=692375807004 |
| ট্যাগগুলো: |
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