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CONSUMER DECISION MODEL OF INTELLECTUAL PROPERTY THEFT IN EMERGING MARKETS

The increasing importance of digital piracy has prompted research on the behavioural and economics origins of illegal downloading activities. This research focuses on the potential impact of various economic, psychological and social factors on the consumer decision whether to buy or to...

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Publicat a:Organizations and Markets in Emerging Economies
Autors principals: Gordana Lalović, Saule Amirebayeva Reardon, Irena Vida, James Reardon
Format: Artigo
Idioma:Inglês
Publicat: Vilniaus Universitetas 2012
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Accés en línia:https://www.redalyc.org/articulo.oa?id=692375802005
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