AMERICAN AND CHINESE THINKING STYLES: ATTITUDE EFFECTS ON HOLISTIC AND ATTRIBUTE ADS
American (i.e., Western) thinking favors the analytic style, focusing on the focal object and internal attributes; Chinese (i.e., Eastern) thinking favors the holistic style, paying attention to the context and whole system. This research investigates whether such holistic and analytic thinking styl...
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| Publicat a: | Organizations and Markets in Emerging Economies |
|---|---|
| Autors principals: | , |
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Vilniaus Universitetas
2014
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| Matèries: | |
| Accés en línia: | https://www.redalyc.org/articulo.oa?id=692375791006 |
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