Učitavanje...
CORPORATE IDENTITY: DEVELOPING MEANS FOR SUSTAINABLE COMPETITIVE ADVANTAGE IN INDIAN CONTEXT TOWARDS MODEL DEVELOPMENT
Corporate identity is a dynamic and premeditated asset integral to gaining competitive advantage in the market. It spans both the internal and external functions of the organisations. It is a variable that needs to be studied cohesively. However, the literature on corporate identity has studied the...
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| Izdano u: | Organizations and Markets in Emerging Economies |
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| Glavni autori: | , , , |
| Format: | Artigo |
| Jezik: | Inglês |
| Izdano: |
Vilniaus Universitetas
2016
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| Teme: | |
| Online pristup: | https://www.redalyc.org/articulo.oa?id=692375769002 |
| Oznake: |
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