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Positioning of retail companies: theoretical aspects
The rapid development of retailing and changes in customers' shopping behaviour are shifting the competitive situation and stimulate searching for new effective competition strategies. In modern retailing, more and more attention is been paid to positioning, which enables a favourable image in...
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| Publicado no: | Ekonomika |
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| Main Authors: | , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Vilniaus Universitetas
2005
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=692274231004 |
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