IMPORTANCE OF THE PRODUCT COUNTRY-OF-ORIGIN FACTOR ON PURCHASING PROCESS IN THE CONTEXT OF GLOBALISATION
Globalization is raising the country-if-origin importance question in the new light. It seems that the importance of country-of-origin (COO) factor has to go down, since both manufacturing and purchasing processes are under influence of overall globalization. In addition to this, many globally offer...
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| Publicado no: | Ekonomika |
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| Principais autores: | , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Vilniaus Universitetas
2009
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=692273745007 |
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