Communicating risk of medication side-effects: role of communication format on risk perception

Background: Medication side-effects often arouse fear in the minds of consumers and therefore need to be communicated in a manner such that the intended message is clearly understood, without causing undue fear.Objectives: Considering the message format and contextual factors that influence percepti...

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Bibliographic Details
Published in:Pharmacy Practice
Main Authors: Ruta Sawant, Sujit Sansgiry
Format: Artigo
Language:Inglês
Published: Centro de investigaciones y Publicaciones Farmacéuticas 2018
Subjects:
Medicina
Drug
Models
Theoretical
United States
Health Communication
Online Access:https://www.redalyc.org/articulo.oa?id=69061110009
https://www.redalyc.org/journal/690/69061110009/
https://www.redalyc.org/journal/690/69061110009/html/
https://www.redalyc.org/journal/690/69061110009/69061110009.epub
https://www.redalyc.org/journal/690/69061110009/movil
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