Contextual information about the Peruvian national ingroup and its effect on attitudes towards a novel brand
The effect of contextual information about the national ingroup on explicit and implicit attitudes towards a novel brand was studied on a sample of university students from the Lima Metropolitan area (n = 59). The results show that the negative information about the ingroup exerts more influence on...
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| Veröffentlicht in: | Liberabit. Revista Peruana de Psicología |
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| Hauptverfasser: | , |
| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Universidad de San Martín de Porres
2018
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| Schlagworte: | |
| Online-Zugang: | https://www.redalyc.org/articulo.oa?id=68658450009 https://www.redalyc.org/journal/686/68658450009/ https://www.redalyc.org/journal/686/68658450009/html/ https://www.redalyc.org/journal/686/68658450009/68658450009.epub https://www.redalyc.org/journal/686/68658450009/movil |
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