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PR-Message Analysis as a New Method for the Quantitative and Qualitative Communication Campaign Study
Communication practitioners often seek fast quantitative and qualitative analysis of the information campaign outcomes in the media space. Such analysis is required by PR departments of commercial brands, by political technologists, and by experts in information wars and ideology.A new approach for...
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| Publicado no: | Information & Media |
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| Autor principal: | |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Vilniaus Universitetas
2022
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=679772642004 https://www.redalyc.org/journal/6797/679772642004/ https://www.redalyc.org/journal/6797/679772642004/html/ https://www.redalyc.org/journal/6797/679772642004/679772642004.epub https://www.redalyc.org/journal/6797/679772642004/movil https://doi.org/10.15388/Im.2022.93.60 |
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