Die heile Welt in der Werbung – Stereotype als Bestandteil von Werbestil
Advertising is an area that has to rely heavily on reduced and simplified message content due to its often very short perception time or its high reception speed (cf. Kroeber-Riel et al. 2009). Therefore, advertising is a fertile field for investigating stereotypes whose reduced form of presentation...
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| Vydáno v: | Linguistik online |
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| Hlavní autor: | |
| Médium: | Artigo |
| Jazyk: | Alemão |
| Vydáno: |
Universität Bern
2016
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| Témata: | |
| On-line přístup: | https://www.redalyc.org/articulo.oa?id=664573573008 http://dx.doi.org/10.13092/lo.79.3345 |
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