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Identifying the Relevant Factors in Newspaper Advertising Effectiveness
This study explores several factors in order to establish which are the mostimportant in driving local newspaper readers to buy, visit shops and lookfor additional information about products or services promoted by ads. Thebehavior in the process of buying is a consequence of a complex interplayamon...
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| Publicado no: | Palabra Clave |
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| Main Authors: | , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universidad de La Sabana
2014
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=64932836006 |
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