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Online Video Business Models: YouTube vs. Hulu

The origins and development of two of the most successful online video services in the United States: YouTube and Hulu, are examined in this paper. In looking into both these business stories, the case study analyzes the different commercial models implemented by the companies in question, the resul...

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Bibliographic Details
Published in:Palabra Clave
Main Author: Juan P. Artero
Format: Artigo
Language:Inglês
Published: Universidad de La Sabana 2010
Subjects:
Online Access:https://www.redalyc.org/articulo.oa?id=64916293007
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