Ethnomarketing, the cultural dimension of marketing
In this paper a new and revolutionary marketing approach named ethnomarketingis proposed. Reaffirming marketing con textual character in which culture is assumed toconduct and guide the entrepreneurial success, main ethnomarketing characteristics arepresented. First, ethnomarketing principal feature...
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| Veröffentlicht in: | Pensamiento & Gestión |
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| 1. Verfasser: | |
| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Universidad del Norte
2005
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| Online-Zugang: | https://www.redalyc.org/articulo.oa?id=64601808 |
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