The Evolution of Demarketing Literature
The term demarketing refers to a strategy aimed at regulating the level and shape of actual and future demand by organizations (profit and non-profit as well as governments). Put differently, demarketing is the strategic answer or road mapping, designed by...
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| Pubblicato in: | Forum Empresarial |
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| Autori principali: | , , , , |
| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Universidad de Puerto Rico
2017
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| Soggetti: | |
| Accesso online: | https://www.redalyc.org/articulo.oa?id=63153388003 https://www.redalyc.org/journal/631/63153388003/ https://www.redalyc.org/journal/631/63153388003/html/ https://www.redalyc.org/journal/631/63153388003/63153388003.epub https://www.redalyc.org/journal/631/63153388003/movil |
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