Fragmented-brand consumerism on TikTok: The advertising impact on generation Alpha
TikTok’s rapid rise and popularity pose challenges to young users. This study applies a mixed-methods approach to examine the impact of advertising on generation Alpha through the analysis of 500 child-targeted videos and the Delphi method with 12 psychologists. The quantitative content analysis rev...
Enregistré dans:
| Publié dans: | Revista de Comunicación |
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| Auteurs principaux: | , |
| Format: | Artigo |
| Langue: | Inglês |
| Publié: |
Universidad de Piura
2025
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| Sujets: | |
| Accès en ligne: | https://www.redalyc.org/articulo.oa?id=589482288006 https://www.redalyc.org/journal/5894/589482288006/ https://www.redalyc.org/journal/5894/589482288006/html/ https://www.redalyc.org/journal/5894/589482288006/589482288006.epub https://www.redalyc.org/journal/5894/589482288006/movil |
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