ANALYSIS OF OTA IMPACT ON HOTEL RESERVATIONS. CASE STUDY: BOGOTÁ
The purpose is to analyze the impact of online travel agencies (OTA) reservations on the probability of making reservations on the hotel website. For this purpose, from January 26 to February 26, 2016, the reservations made at 10 hotels located in Bogota (Colombia) of the GHL Hotel Chain were analyz...
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| Publicat a: | Turismo y Sociedad |
|---|---|
| Autors principals: | , , |
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Universidad Externado de Colombia
2020
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| Matèries: | |
| Accés en línia: | https://www.redalyc.org/articulo.oa?id=576265775008 https://www.redalyc.org/journal/5762/576265775008/ https://www.redalyc.org/journal/5762/576265775008/html/ https://www.redalyc.org/journal/5762/576265775008/576265775008.epub https://www.redalyc.org/journal/5762/576265775008/movil |
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