The Resilience of Corporate Tourism: Bleisure, Digitalization, and Sustainability
The study aims to analyze the resilience of corporate tourism in the last three years. Interviews were conducted with industry professionals, and a questionnaire was applied to corporate clients. The results show that adaptation was achieved through short-term planning, bleisure tourism, digitalizat...
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| Publicado no: | Mercados y Negocios |
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| Principais autores: | , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universidad de Guadalajara
2023
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=571873899003 https://www.redalyc.org/journal/5718/571873899003/ https://www.redalyc.org/journal/5718/571873899003/html/ https://www.redalyc.org/journal/5718/571873899003/571873899003.epub https://www.redalyc.org/journal/5718/571873899003/movil https://doi.org/10.32870/myn.vi48.7679 |
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