Empowerment through Femvertising: Reality or Myth?
This article studied female empowerment and stereotypes through femvertising. Empowerment and stereotypes were characterized by the roles generated by the sexual division of labor, developing a qualitative analysis through the perception of young Mexican women. The challenges of this advertising str...
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| Publicado no: | Mercados y Negocios |
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| Principais autores: | , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universidad de Guadalajara
2022
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=571871583005 https://www.redalyc.org/journal/5718/571871583005/ https://www.redalyc.org/journal/5718/571871583005/html/ https://www.redalyc.org/journal/5718/571871583005/571871583005.epub https://www.redalyc.org/journal/5718/571871583005/movil https://doi.org/10.32870/myn.vi46.7669 |
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