How to scale a startup? The Use Bike case and the expansion of rent a bike service in Brazilian hotels
Objective: the “Use Bike” case presents the dilemma faced by César and his partners to finding a way to expand their business. Initially, they have two choices: the sales method through trade representatives or the expansion by franchises. Business experience reveals the various challenges, as well...
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| Publicat a: | REGEPE Entrepreneurship and Small Business Journal |
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| Autors principals: | , , , |
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Associação Nacional de Estudos em Empreendedorismo e Gestão de Pequenas Empresas
2023
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| Matèries: | |
| Accés en línia: | https://www.redalyc.org/articulo.oa?id=561574647012 https://www.redalyc.org/journal/5615/561574647012/ https://www.redalyc.org/journal/5615/561574647012/html/ https://www.redalyc.org/journal/5615/561574647012/561574647012.epub https://www.redalyc.org/journal/5615/561574647012/movil https://doi.org/10.14211/regepe.esbj.e2073en |
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