Antecedents of the use of social media and its effects on startups’ resilience and innovation
Objective of the study: Examine which antecedent factors favored the use of social media and which, substantiated in the organizational resilience, provoked innovation in startups in times of pandemic. Methodology/approach: A survey was carried out on startups located in the South and Southeast regi...
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| Publicado no: | REGEPE Entrepreneurship and Small Business Journal |
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| Principais autores: | , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Associação Nacional de Estudos em Empreendedorismo e Gestão de Pequenas Empresas
2023
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=561574647009 https://www.redalyc.org/journal/5615/561574647009/ https://www.redalyc.org/journal/5615/561574647009/html/ https://www.redalyc.org/journal/5615/561574647009/561574647009.epub https://www.redalyc.org/journal/5615/561574647009/movil https://doi.org/10.14211/regepe.esbj.e2375 |
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