INTERSECTIONS BETWEEN MARKETING CAPABILITIES, STRATEGIC ORIENTATION, AND THE DEGREE OF INTERNATIONALIZATION OF BRAZILIAN MULTINATIONAL COMPANIES

Objective: This study was designed to verify if the domain of marketing capabilities and the predominant strategic orientation influences Brazilian multinational companies’ internationalization degree.Method: We analyzed 69 Brazilian multinational companies (MNCs), and identified four MNCs engaged i...

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Publicat a:	Revista Eletrônica de Negócios Internacionais (Internext)
Autors principals:	Cristina Anita Cassol, Flavia Luciane Scherer, Soraya de Souza Soares, Ivanete Schneider Hahn
Format:	Artigo
Idioma:	Inglês
Publicat:	Escola Superior de Propaganda e Marketing 2024
Matèries:	Administración y Contabilidad
Accés en línia:	https://www.redalyc.org/articulo.oa?id=557580527002 https://www.redalyc.org/journal/5575/557580527002/ https://www.redalyc.org/journal/5575/557580527002/html/ https://www.redalyc.org/journal/5575/557580527002/557580527002.epub https://www.redalyc.org/journal/5575/557580527002/movil
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